Calculate campaign cost, CPM, or impressions.
Three quick calculations for media planning and budgeting.
Formulas:
CPM stands for cost per mille — the cost of showing your ad 1,000 times (1,000 impressions). It's a common pricing model for display, social, and video campaigns where your main goal is usually reach and visibility.
If you know how much you spent and how many impressions you received, you can calculate CPM with:
If you spend $500 and get 200,000 impressions:
CPM = (500 ÷ 200,000) × 1,000 = $2.50
Enter any two fields and we’ll calculate the third:
If your budget is $1,200 and your CPM is $6:
Impressions = (1,200 ÷ 6) × 1,000 = 200,000 impressions
CPM is ideal when you’re planning awareness or reach campaigns and want a quick way to compare costs across channels. It’s also great for forecasting: “If my CPM is around $X, how many impressions can I buy with my budget?”
CPM stands for cost per mille and represents the cost of 1,000 ad impressions.
CPM = (Total cost ÷ Impressions) × 1,000.
Total cost = (CPM × Impressions) ÷ 1,000.
Use CPM when your goal is reach and visibility (awareness), not clicks or conversions.