CPC Calculator

Calculate CPC, CTR, clicks, impressions, or total cost.

Percentage CPM CPC CPA

Enter Your Values – CPC Calculations

Key calculations for media planning and budgeting.

Enter CTR as a percentage (e.g., 1.5 for 1.5%).

Formulas:

  • Clicks = Impressions × (CTR ÷ 100)
  • CTR = (Clicks ÷ Impressions) × 100
  • Total cost = CPC × Clicks
  • CPC = Total cost ÷ Clicks

What is CPC?

CPC means cost per click — how much you pay each time someone clicks your ad. It’s a core metric for performance marketing (search ads, paid social, affiliates) where the goal is usually traffic and actions.

How to calculate CPC

Example

If you spend $300 and get 120 clicks:

CPC = 300 ÷ 120 = $2.50

How CTR, clicks, and impressions connect

CTR (click-through rate) is the percentage of impressions that turn into clicks:

Example

If your ad gets 50,000 impressions and a 1.6% CTR:

Clicks = (1.6 ÷ 100) × 50,000 = 800 clicks

What this CPC calculator can do

Use this page to calculate any missing metric when you have enough inputs — for example:

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FAQ

What is CPC?

CPC stands for cost per click — the average amount you pay for each ad click.

How do you calculate CPC?

CPC = Total cost ÷ Clicks.

What is CTR?

CTR (click-through rate) is the percentage of impressions that turn into clicks: CTR = (Clicks ÷ Impressions) × 100.

How do impressions, CTR, and clicks relate?

Clicks = (CTR ÷ 100) × Impressions. If you know any two, you can calculate the third.